Posting content on social media is only part of the process. Many businesses forget the importance of regular monitoring, which includes checking comments, messages, and post performance. Without monitoring, valuable engagement opportunities can be missed and issues may go unnoticed.
At Modifyed Digital, I include continuous monitoring as a key part of the social media management services India businesses depend on. By tracking engagement and audience responses, strategies can be adjusted quickly to improve results. Timely replies also help build trust and show that the brand values its audience.
Monitoring allows businesses to understand what content works best and what needs improvement. I’m Ruhi Rajput, and I believe that consistent monitoring turns social media into a responsive and effective communication channel rather than a set-it-and-forget-it task.