For things for players to do
-
Have a tower or a hit or even a giant city to control one in each region that gives the alliance as a whole buffs ether decreased travel time or decreased study time etc. Of course set limit of how many each alliance can control/defend
-
Have rewards each week for being top 3 in like looting or raid etc. Dosnt have to be much but enough so people have a reason to be #1 each week or even month
-
Have mini alliance games against other alliances where you vs them in a virtual area inside the game n you use your troops vs there (you or alliance dosnt lose troops in this game) and there 3 paths to set your troops to attack and if your troops win 2/3 paths you win the mini competetion have rewards n such for winning n being 1st etc.
-
Have tower to were you send ether troops or heros to attack and you must have the right line up or strength to beat out the opposite npc army or heros rewards could be gear resources srycres etc.
-
Have a game world event where an alliance must hold a certain spot or tower or big city for x amount of time n if they beat out all the other alliances they gain dictatorship over the server n gain like 1% of resources donated by guilds which end up in the winning alliance storage for a month or somethibg along those lines